Jim Donnelly

Ottawa Business Journal

Jim Donnelly has been editor of Ottawa Business Journal since early 2008. He takes charge of all aspects of OBJ's editorial offerings from its biweekly newspaper, website and five specialty magazines.

Prior to OBJ, Jim was features editor with Ottawa At Home magazine, entertainment editor at Ottawa City Journal and sports editor of the Orleans Star.

Before joining Transcontinental Ottawa, Jim performed stints at publications such as Ottawa Magazine, the Toronto Sun and Frank Magazine, all while finding the time to live abroad in the U.K., Ireland and India. He holds a Master's Degree in Journalism from Carleton University.

He is passionate about the local business and technology communities, travel, literature, great music and ice hockey, in no particular order.

More information at www.obj.ca.

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WORKSHOP PRESENTATION

Clearing Muddy Waters in Marketing, Communications And Social Media

This panel brings together many of Ottawa's leading experts, who will speak about practical approaches to marketing and communications in the age of changing traditional media, the shifting landscape of new media and the muddy waters of social media. The panel will discuss how business owners and manager should map marketing communications strategies to business objectives, choose the right “tools” to hit the right audience/customer, and look beyond the “band wagon” mistakes that many businesses are making. In addition, the panel will bring valuable insights about traditional media relations and how it’s changed, why video is one of the fastest growing areas in marketing and what integrated marketing and social media really mean for SMBs.