Kathryn Schwab
Kathryn Schwab is the founder of PRceptive. She has worked for more than 20 years in roles ranging from a broadcast media professional to the head of marketing and PR for a $70-million funded high-tech startup. Her experience in marketing and PR includes media and analyst relations, media messaging and training, product launches, copywriting, blogging and marketing communications management. She has created and implemented fresh approaches that help clients strengthen relationships with relevant media and develop new relationships in untapped media markets including: technology/telecoms, government, financial/business, education, family/parenting and public safety. She holds a B.A. Honours, Psychology, from Carleton University, and a diploma in Film and Broadcasting from the Southern Alberta Institute of Technology. Kathryn is also a proud member of the Board of Directors for Crime Stoppers Ottawa and Shad Valley International. Established in 2003, PRceptive helps businesses manage communications with their target audiences. It does this through three major service areas: Customer Reference Programs, Social Media Programs and Media Relations. PRceptive’s goal is to help clients refine and deliver their messages, create awareness and develop strong relationships with target audiences.
More information at www.prceptive.com
WORKSHOP PRESENTATION
Clearing Muddy Waters in Marketing, Communications And Social Media
This panel brings together many of Ottawa's leading experts, who will speak about practical approaches to marketing and communications in the age of changing traditional media, the shifting landscape of new media and the muddy waters of social media. The panel will discuss how business owners and manager should map marketing communications strategies to business objectives, choose the right “tools” to hit the right audience/customer, and look beyond the “band wagon” mistakes that many businesses are making. In addition, the panel will bring valuable insights about traditional media relations and how it’s changed, why video is one of the fastest growing areas in marketing and what integrated marketing and social media really mean for SMBs.