Arash Mahin

vdoLife

Arash Mahin is the Chief Executive Officer and co-founder of vdoLife, an Ottawa-based digital media company specializing in online video solutions. Arash has the lead the effort to promote video as a viable alternative to traditional online media, enabling online advertisers, communicators and content distributors to personalize their web presence and increase their customer conversion and retention rates.  Arash is a 10-year veteran in the digital film industry and was one of the pioneers of the interactive video overlay concept. Prior to co-founding vdoLife, Arash was the CTO for Ottawa’s largest digital green screen studio, specializing in motion picture post production, rich media applications for businesses and interactive video web solutions. He holds a Computer Engineering Degree from Carleton University.

More information at www.vdolife.com.

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WORKSHOP PRESENTATION

Clearing Muddy Waters in Marketing, Communications And Social Media

This panel brings together many of Ottawa's leading experts, who will speak about practical approaches to marketing and communications in the age of changing traditional media, the shifting landscape of new media and the muddy waters of social media. The panel will discuss how business owners and manager should map marketing communications strategies to business objectives, choose the right “tools” to hit the right audience/customer, and look beyond the “band wagon” mistakes that many businesses are making. In addition, the panel will bring valuable insights about traditional media relations and how it’s changed, why video is one of the fastest growing areas in marketing and what integrated marketing and social media really mean for SMBs.