Kneale Mann

YouIntegrate and Associate of CEPSM

During his 26-year media and marketing career, Kneale is a 14-time Canadian Music Award recipient. He has launched two major market radio stations, produced events, consulted radio and television projects, overseen advertising campaigns, written published newspaper and online columns and facilitated research initiatives. Mann currently consults on both private and public sector business and marketing strategy and as an active social media contributor writes a top rated marketing and media blog “One Mann’s Opinion,” which is rated in the top 1% in the world according to Technorati. Specialties include: Media and Marketing Strategy, Project Management, Social Media Engagement, Strategic Planning, Marketing Research.

More information on www.onemann.blogspot.com.

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WORKSHOP PRESENTATION

Clearing Muddy Waters in Marketing, Communications And Social Media

This panel brings together many of Ottawa's leading experts, who will speak about practical approaches to marketing and communications in the age of changing traditional media, the shifting landscape of new media and the muddy waters of social media. The panel will discuss how business owners and manager should map marketing communications strategies to business objectives, choose the right “tools” to hit the right audience/customer, and look beyond the “band wagon” mistakes that many businesses are making. In addition, the panel will bring valuable insights about traditional media relations and how it’s changed, why video is one of the fastest growing areas in marketing and what integrated marketing and social media really mean for SMBs.