Karen McNaughton

The Marketing Hub

Karen McNaughton is the founder of The Marketing Hub. She has worked for more than 15 years in technology marketing, working for Fortune 500, mid-sized and startup companies. Her experience in the private and public sectors has provided the opportunity to harness evolving marketing trends and tools to deliver successful programs. Karen oversees the marketing strategy and direction for Marketing Hub clients, delivering an understanding of new technologies and how web 2.0 can help them to connect with their customers. Karen holds a B.A. Honors, Communications, from Acadia University, and a diploma in Information Technology from ITI. Established in 2009, Marketing Hub delivers holistic programs for B2B and B2C clients, while ensuring consistency of messaging via online and offline marketing channels.

More information at www.themarketinghub.ca.

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WORKSHOP PRESENTATION

Clearing Muddy Waters in Marketing, Communications And Social Media

This panel brings together many of Ottawa's leading experts, who will speak about practical approaches to marketing and communications in the age of changing traditional media, the shifting landscape of new media and the muddy waters of social media. The panel will discuss how business owners and manager should map marketing communications strategies to business objectives, choose the right “tools” to hit the right audience/customer, and look beyond the “band wagon” mistakes that many businesses are making. In addition, the panel will bring valuable insights about traditional media relations and how it’s changed, why video is one of the fastest growing areas in marketing and what integrated marketing and social media really mean for SMBs.